All About Mass Communication
Mass Communication makes use of communication mediums like newspapers, television, books, films etc. to relay information to a wide range of people. A Mass Communication course teaches the process of transmitting information on a large scale to a substantial segment of population through the use of these mediums. It is a branch of social science that falls under the umbrella of communication studies. The study of Mass Communication is also majorly related with the effects of the content of mass communication on people’s behaviours, attitude, emotions and opinions, and how the information is received on the other end of the process. Mass Communication studies can be pursued at both undergraduate and postgraduate levels and is ideal for students having interest in the areas of Journalism, Broadcasting, Radio, Advertising and Public Relations.
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